History Gcse Jarrow March Essay 2012

Jarrow March Essay 2012 ‘The Jarrow March was a failure and didn’t achieve anything’ In this essay, I am going to review the statement made and decide whether the sources given support or do not support the theory. This view is suggesting that the Jarrow March of October 1936 was a complete failure and did not achieve its goal of making the prime minister at the time, Stanley Baldwin, and the rest of the government help Jarrow in its unemployment crisis of the time. Jarrow, a town in Tyneside, Newcastle, was one of the most affected places in the Great Depression of the 20th century. 4% of the people that lived there were unemployed by 1935. Mainly because their main means of work, the shipyards, had all been shut down. The 207 marchers travelled from their beloved town of Jarrow to the Palace of Westminster in London, a distance of almost 300 miles (480  km). Their MP, Ellen Wilkinson walked with them. When the marchers completed their march, very little was do ne for them. The town's shipbuilding industry remained closed, with the marchers given money for the train fare back to Jarrow. I am going to asses each source for reliability, sufficiency and its nature, origin and purpose.Some views may agree with this title statement made because it did not achieve its goal, it didn’t not budge parliament at all, with the prime minister saying that if he gave priority to one march, which would be favouritism and it would provoke more marches. I know this from my own contextual knowledge. Sources A and B do agree in some sense. Source A is a poster made by the labour party in 1951 just before the election. It is suggesting that if u didn’t vote for labour, that unemployment would spark up again. It also says on the top: ‘remember? This is asking voters if they remember the Jarrow Crusade, and if they don’t want a life like that again, then they should vote for labour. This source may not be reliable because it may not su pport the whole labour party view, and I may be fabricated to get more votes. They have made this poster to persuade. This agrees with the statement because it implies that the Jarrow crusade was a bad thing, and that they don’t want it to happen again. Source B does have some agreement with A, but it does disagree as well. It is a statement from a marcher, reported in the Sun newspaper from the 31st of October 1936.He says: â€Å"The first morning is what I’m afraid of. It’ll be getting up and looking out of the window at the same old sight – Jarrow, knowing there’s nothing, nothing to do. My feet hurt terribly†¦Ã¢â‚¬  I know this report is reliable from my own contextual knowledge that he was right. Nothing did happen after; he would have seen the same old Jarrow. This does agree with the statement because he said that nothing would happen after, implying that the march was a complete failure. Source B does slightly agree with source A, bu t Source A does strongly agree with source C, D, E and F.They all disagree with the statement made. Let’s start with why source A might agree with the others. Source A was made in 1951, 15 years after the march itself. Suggesting that the march must be significant because it still was remembered and it had a legacy. I have assessed reliability of A, so let’s move on. Source C is the next one. It is an extract from a debate about unemployment in Jarrow and the North East in 1986. The speaker was Don Dixon, MP for Jarrow. It again, disagrees with the hypothesis. This is because this was 50 years later, and the government are still talking about the march.This suggests a very big impact and legacy from the march. I think this source is quite reliable. This is because you are not allowed to lie at all in the House of Commons and it states the facts, which are true, as supported by my own previous contextual knowledge. However he may have lied to exaggerate the need for mon ey and employment in Jarrow, and he is one sided because he was an eye witness and he lived through the worst of the Great Depression at the age of 7. He may exaggerate the state of Jarrow because he is a Labour MP.So he wants to get votes from the public, and he says if he can change Jarrow, one of the worst hit, then he can change the rest of the UK. The purpose of this extract was to inform/persuade. They do agree with each other, because they are both trying to make it that Jarrow was worse than it was, and they both have the same views, being Labour. They may also slightly disagree because the labour party could put anything they wanted on their propaganda, but Don Dixon was in Parliament, where he had to say certain things at certain times and probably make a speech.Source D is an extract from a book written about the Great Depression and the Jarrow Crusade in 2005. It was written to inform. I think it is very reliable because the facts are all true; backed up by my contextual knowledge. This also disagrees with the hypothesis because has now been remembered in the next century, which really suggests how big and influential the aftermath of the Jarrow Crusade actually is. However they may have exaggerated to sell the book, or to gain good ratings. It does agree very much with C, because they both state the facts, but they also may disagree with each other because of the time difference.People in the future have different views to people back then. The next source is source E. This source is a cartoon about the lorry drivers’ slow drive from the north east to London to protest fuel cost rises in November 2000. This purpose may be to cause humour, or reminiscence. I think this may not be very reliable. It may have been fabricated and it has no information that can be judged on it. It is also very one sided in the fact that the Jarrow Crusade inspired fat lorry drivers to smoke, eat McDonalds and protest, respectively.It does not similar to any sourc e, and is very different to all of them. However, it does slightly disagree with the hypothesis because it suggests that it is still remembered in the next century. Source F is last. It is a small paragraph about the Jarrow Crusade written by a modern historian in 2012. It has no reason to lie or fabricate, so therefore I think it is very reliable, because all the facts are right and accurate. (Due to contextual knowledge) It quite similar to source C and D, because they are all filled with plain, accurate facts.But C is slightly different, again, because of the reasons to fabricate. Overall, I think most of the sources do not back up the hypothesis, because of their reliability and context. My personal view is that the hypothesis may be true in the short term for Jarrow but it affected the whole world in the long run, inspiring people to stand up to what they believe in, and it still fondly remembered even now. Otherwise it still wouldn’t be taught to our class now in Octobe r 2012. Thank you for reading. Shaun Perryman 10BHi. 1

Referencing Harvard

It is important to show your reader that you have sought out expert, reliable sources to help support and develop your thinking, and this is done through referencing. The preferring in your assignment: demonstrates good research conduct shows the range of ideas and approaches you have found and thought about acknowledges the sources of those ideas tells your reader where they can locate those sources. Referencing also helps you to avoid plagiarism. If you present someone else's ideas as if they are your own work, or use the exact same language they use without acknowledgment, you are committing plagiarism.Plagiarism can be unintentional due to poor referencing, but the consequences are always serious. Accurate referencing helps you to avoid this. For more information on avoiding plagiarism, visit http://resource. Unions. Du. AU/course/view. PH? Id=1 572 Every time you include words, ideas or information from a source – whether it's a website, book or Journal article – i n your assignment, you must include an in-text reference to show that this content has been gathered from somewhere else.In-text references must be included whenever you: 0 0 0 0 paraphrase someone else's ideas in your own words summaries someone else's ideas in your own words quote someone else's ideas in their exact words copy or adapt a diagram, table or any other visual material. For each source that you reference in-text, you must also create an entry in the preference list at the end of the assignment. 2 How do we reference? There are two components to a Harvard reference: 1) an in-text reference in the body of your assignment Cabochon (2008) explores a range of themes and ideas†¦ ) full reference details in your reference list Cabochon, M 2008, Maps and legends, Immenseness Books, San Francisco. 1) In-text references An in-text reference is provided each time you refer to ideas or information from another source, and includes the following details: 0 0 the author's famil y name (do not include given names) [authoring body or organization the year of publication page numbers where applicable. There are two main ways to present an in-text reference, as shown below.One way gives prominence to the information by placing the reference at the end of your sentence in brackets: Universities can play an active role in finding solutions for climate change (Folio 2010, p. 2). Another way gives prominence to the author by placing the reference in the body of your sentence, with the author's name incorporated into the sentence structure and the date in brackets: Folio (2010, p. 2) argues that universities can play an active role in finding solutions for climate change.Including page numbers Page numbers are included when you: pacific page or pages refer to tables, figures, images or present specific information like dates/statistics. Habeas (2007, p. 48) notes that the novelist ‘draws on an established tradition of appropriating the waning for various soci al and political purposes'. If you do these things for a source without pages – e. G. A website – then Just author and year will suffice. 2) The reference list The reference list provides full bibliographic details for all the sources referred to in your assignment so that readers can easily locate them. Each different source referenced in your essay must have a matching entry in your reference list. It is important to note that the reference list is not a bibliography. A bibliography lists everything you may have read, while a reference list is deliberately limited to those sources for which you have provided in-text references. A bibliography is not needed unless specifically requested by your lecturer.The reference list is titled References and is: 0 arranged alphabetically by author's family name (or title/sponsoring organization where a source has no author) a single list where books, Journal articles and electronic sources are listed together (see sample referenc e list on p. 6 of this guide). The main elements required for all references are the author, year, title and publication information. Single line spacing required Judd, D, Assistant, K & David, GM 2010, A history of American nursing: trends and eras, Jones and Bartlett, London.Candler, PM, Patton, JAG, Coleman, RE, Egotistical, A, Hackers, FIG & Hoofer, BP 1999, Diagnostic nuclear medicine, Williams & Wilkins, Baltimore. Whitewater, R 2009, ‘How can nursing intervention research reduce the research-practice gap? , Canadian Journal of Nursing Research, Volvo. 41, no. 4, up. 7- 15. Leave space between each entry No indentation required in second or subsequent lines of an entry An extract from an essay using the Harvard referencing system Essay extract The literal adaptation of a book to film is practically impossible.As Steam (AAA, p. 4) suggests: The shift from a single-track verbal medium such as the novel to a multi- track medium like film, which can play not only with words (written and spoken) but also with music, sound effects, and moving bibliographic images, explains the unlikelihood and undesirability of literal fidelity. Comments Always provide author, year and page number(s) when quoting. Quotes longer than thirty words are indented both sides, and are one font size smaller. Ellipsis (†¦ Shows one or more words have been omitted.It is puzzling, then, that readers and audiences are so critical of adaptations which take liberties, sometimes for the better, with their source material. Film adaptations of novels are frequently ‘castigated and held to an absurdly rigorous standard of fidelity (Steam Bibb, p. 15). If key scenes from a novel are pruned for film, audiences often react negatively. However, fidelity is not an appropriate measure for evaluating a film adaptation's success, as numerous scholars concur (Despond ; Hawkers 2006; Letch 2008; McFarland 1996; Miller ; Steam 2004). Judging film adaptations is ultimately, Whelan (1999, p . ) contends, ‘an inexact science dogged by value judgments about the relative artistic worth of literature and film'. A fan of a novel might denigrate a film adaptation which alters the original book in some fashion, but their response is highly subjective and fails to take into account the practices and realities of film production (McFarland 2007, p. 26). Sometimes there are grounds for hostility. Author Alan Moore has witnessed a number of his complex graphic novels adapted into shallow Hollywood products, making him extremely critical of filmmakers and the filmmaker process (Assures 2009).However, this kind of attitude can be knee-Jerk and reactionary. Rather than being overly pedantic about textual faithfulness, it is best to approach film adaptations as re-interpretations of their source material (Hutchison 2006, p. 8) or as ‘a permutation of text, an intellectuality (Scariest, cited in Sanders 2006, p. 2). Moreover, new modes of production further complicate exis ting definitions of, and approaches to, adaptation (Moore, MR. 2010, p. 180). So The letters ‘a' and ‘b' have been added to the years here and above to distinguish between different sources by the same author (Steam) published in the same year.Several sources cited at once. Quotes shorter than thirty words are enclosed in single quotation marks. Always provide author, year and page number(s) when paraphrasing a printed source. Internet documents require the same information for the in-text reference (author and year). No page number for electronic sources unless available. Quote from Scariest found in Sanders' work. If authors have similar surnames, include first initials in reference to avoid confusion. 5 References Assures, S 2009, Why Alan Moore hates comic-book movies', Total Film, 2 February, viewed 5 December 2010, .Despond,J & Hawkers, P 2006, Adaptation: studying film and literature, McGraw-Hill, Boston. Hutchison, L 2006, A theory of adaptation, Rutledge, New Yo rk. Letch, T 2008, ‘Adaptation studies at a crossroads', Adaptation, Volvo. 1, no. 1, up. 63-77. McFarland, B 1996, Novel to film: an introduction to the theory of adaptation, Oxford University Press, New York. ? 2007, ‘Reading film and literature', in D Cartel & I Whelan (des), The Cambridge companion to literature on screen, Cambridge University Press, Cambridge, up. 15-28. Miller, T & Steam, R (des) 2004, A companion to film theory, Blackwell Publishing, viewed 30 October 012, .Moore, MR. 2010, ‘Adaptation and new media', Adaptation, Volvo. 3, no. 2, up. 179- 92. Sanders, J 2006, Adaptation and appropriation, Rutledge, New York. Steam, R AAA, ‘Introduction: the theory and practice of adaptation', in R Steam & A Orange (des), Literature and film: a guide to the theory and practice of film adaptation, Blackwell Publishing, Malden, up. 1-52. ? Bibb, Literature through film: realism, magic, and the art of adaptation, Blackwell Publishing, Malden. Whelan, 1 199 9, ‘Adaptations: the contemporary dilemmas', in D Cartel & I Whelan (des), Adaptations: from text to screen, screen to text, Rutledge, London, up. -19. Online newspaper or magazine article Book with two authors Book Journal article Two works by same author, listed chronologically Dash used when more than one work by same author listed Chapter in an edited book Ebook. Two editors Journal article Book from which Serviette's quote taken Two works by same author in same year, listed a and b based on alphabetical order of title of the work Dash used Please note: this extract is from an assignment written in the Humanities. Please refer to published work in your area of study for examples of referencing conventions pacific to your discipline. What if your source does not exactly match any of these examples? This guide of source you need to reference in the pages that follow, and construct your reference in that format using the example(s) provided to guide you. While this guide prov ides a wide range of examples, it is not possible to provide a model for every type of source you might use in your assignments. If you cannot find an exact match for the type of source you need to reference, find examples for similar sources and combine the elements to create the reference you need.For instance, the reference low is for a chapter in an edited document which was found online in PDF form. It has been created through combining aspects of the following types of references: a chapter in an edited book an online document in PDF form. Author/authoring body Year of publication Title of the chapter Editors Title of online document Drunkard, P 2012, ‘The integrated reporting Journey, in C Van deer Lust & D Milan (des), Making investment grade: the future of corporate reporting, United Nations Environment Programmer, Dolomite and the Centre for Corporate Governance in Africa, up. 25-28, viewed 4 December 2012, .Publisher Page numbers of the chapter Date the document was viewed Internet address (URL) If you cannot find comparable reference types, always identify the following components of the source, and arrange them in the order below: author, editor, or authoring body/organization year of publication title publication information. Harvard referencing Unions – Examples Print Includes any materials created for publication in paper form Basic format: Author's family name, Initial(s) OR Authoring body year, Title of book, Author's family name, followed by a comma and initial(s) of any given names, or authoring body.Year of publication, followed by a comma. Title of book in italics, followed by a comma. Use upper case for the first letter in the title and lower case for the rest unless referring to names or places, I. E. Lawrence of Arabia. Gordon, M 2009, Manual of nursing diagnosis, Jones & Bartlett Publishers, Sturdy, Mass. Place of publication. If more than one place of publication is listed, give only the first listed. If there is another place with the same name, or if the place is little known, add the state or country (abbreviated), e. G. Texas, SLD, or Dully, SLD. Full stop at the end. Publisher, followed by a comma.Type of reference Book with 1 author (this can include a person or an authoring body, e. G. A sponsoring organization) In-text reference examples Cabochon (2008, p. 108) discusses. †¦ Was discussed in the study (Cabochon 2008, p. 108). †¦ A better world (Denied Green Consulting Services 2008, p. 5). Reference list examples Cabochon, M 2008, Maps and legends, Immenseness Books, San Francisco. Denied Green Consulting Services 2008, Capital idea: realizing value from environmental and social performance, Denied Green Consulting Services, North Carlton, Victoria. Further information Type of reference Book with 2 or 3 authorsIn-text reference examples Campbell, Fox and De Swart (2010, p. 46) argue†¦ †¦ Alternatives are preferable (Campbell, Fox & De Swart 2010, p. 46). Reference list e xamples Campbell, E, Fox, R & De Swart, M 2010, Students' guide to legal writing, law exams and self assessment, 3rd den, Federation Press, Sydney. As suggested by Hankie et al. (2006, p. 14)†¦ †¦ Has been suggested (Hankie et al. 2006, p. 14). Hankie, RE, Ova, D, Dillydally, GEL, Waltham, JAR, Shares, SMS, Wagner, RE ; Simmer, MS 2006, Nuclear medicine, 2nd den, Mossy Elsevier, Philadelphia. Book with no date or an approximate dateThis is emphasized by Seas (n. D. ) when†¦ This is emphasized by Seas (c. 2005) when†¦ Seas, R n. D. , Micro-computer applications, Microsoft Press, Redmond, Washington. Seas, R c. 2005, Micro-computer applications, Microsoft Press, Redmond, Washington. 2nd or later edition of a book Borrowed and Thompson (2009, p. 33) explain†¦ †¦ Components of filmmaker (Borrowed ; Thompson 2009, p. 33). Scariest (1995) has achieved great currency since its translation. †¦ Is argued as the reason for this tension (Scariest 1995). Borro wed, D ; Thompson, K 2009, Film art: an introduction, 9th den, Mac-Gram Hill, New York.Translated book Scariest,J 1995, New maladies of the soul, trans. R Superman, Columbia University Press, New York. Further information When multiple authors' names are included within your sentence (not in brackets) use the full spelling of ‘and'. When the authors' names are in brackets or in the reference list, use ‘&. When there are 4 or more authors, only use the first author's name in-text followed by the abbreviation et al. But include all names in the reference list. If there is no date use n. D. If there is an approximate date use c. (this meaner ‘circa' – Latin for ‘around/about').The edition number comes erectly after the title in the reference list. Edition is not mentioned in-text. The translator's name is not referenced in-text – it only appears after the title in the reference list. 9 Edited book reference examples Morrison (De. 2010) questions wh ether†¦ It is not clear whether this point supports his previous assertions (De. Morrison 2010). Reference list examples Morrison, D (De. ) 2010, The Cambridge companion to Socrates, Cambridge University Press, Cambridge. Further information When the editor's name is included within your sentence (not in brackets) place De. In the brackets following their name.When the editor's name is in brackets, put De. Before their name. When editors' names are included within your sentence (not in brackets) use the full spelling of ‘and'. When their names are in brackets or in the reference list, use ‘&. Note the use of ‘des' (no full stop) for multiple editors. When there are 4 or more editors, only use the first editor's name in-text followed by the abbreviation et al. But include all names in the reference list. Edited (De. ), revised (rev. ) or compiled (come. ) book with 2 or 3 editors Greenberg, Pollard and Salubrious (des 2011) are interested in providing a ramekin for†¦. . Is included in this framework (des Greenberg, Pollard ; sailplanes 2011). Greenberg, F, Pollard, N ; Salubrious, D (des) 2011, Occupational therapies without borders: towards an ecology of occupation-based practices, Volvo. 2, Churchill Livingston Elsevier, Edinburgh. Edited book with 4 or more editors In their collection of essays, Barnett et al. (des 2006) explore†¦ †¦ Is explored throughout (des Barnett et al. 2006). Barnett, T, Beriberi, N, Harder, S, Hooking, R ; Outlook, G (des) 2006, London was full of rooms, Lathrup Press, Adelaide. 10 Chapter in an edited bookBasic format: Author's family name, Initial(s) OR Authoring body year, ‘Title of chapter', in Editor's Initial(s) plus family name (De. ), Title of book, Publisher, Place of publication, up. X-xx. Author's family name, followed by a comma and initial(s) of any given names, or authoring body. Year of publication, followed by a comma. Title of the chapter in single inverted commas, followed by a comma. Use upper case for the first letter of the title and lower case for the rest unless referring to names or places. Initial(s) and family name of the books editor, followed by (De. ) for one editor and (des) for multiple editors.

American Revolution Essay

? The Northern Native Americans were known as â€Å"savages† by the European settlers, but actually they created some of the greatest civilizations in history. The lands and social cultures that European explored thought they â€Å"discovered† had in fact been developed way before they had arrived. When the European settlers arrived in North America they found an unknown continent largely populated by around 350 Native American civilizations. The Northern Native Americans ways of life may have differed but they were all able maintain and create advanced civilizations with an effective use of land and agriculture, a well-organized social structure and adequate living arrangements . One of the main reasons why Northern Native Americans were able to create such strong civilizations was due to their effective use of land and agriculture. With different native societies being located in the Southwest, South and Northeast of America, they all had to overcome different climatic and geographical hardships to survive. The Pimas and Papagos had to deal with the overwhelming fact of Southwest dryness and find a way to create an effective civilization that would thrive. The Pimas and the Papagos were able to make irrigation farming possible with narrow bands of vegetation in wet sands found along rivers to the Gulf of Meixco and Californina for nearly 3,000 years before European colonization. The Natchez and the Indians of Florida in the South lived in a climate that was perfect for farming with wide-ranging fertile plains and rich bottom land which made farming even more possible. Since agriculture is such a large part in all Native American civilizations, with the perfect climate and geography for farming enough food and plants were grown to support thousands of people. The Native Americans of the Northeast were blessed with varied geographical features but not as blessed with having to deal with growing seasons since it got very cold in the winter. In the Northeast cultivation became strongest support of the Native American economy. The Iroquois women were able to grow and harvest food to support 50 longhouses. Due to the way the Native Americans were able to adjust to their geographic and climatic hardships farming became prosperous. Along with agriculture, social structure is also a key factor in a successful civilization. The Pimas settlements were located a large distance apart and were governed by assemblies of men with one headman to manage the irrigation works. The Pueblo people had a strict code of behavior to abide by along with a government system and ceremonies of rituals. The Natchez had their own leader they called the Great Sun and they lived in a class based society where public torture and human sacrifice was common. The Indians of Florida had a similar social structure living in chiefdoms that were characterized by a class system. The Iroquois nation founded a confederacy that was able to control the period of persistent violence. This confederacy became one very powerful as it suppressed violence and outlawed warfare among member nations. By forming some sort of government, each Native American civilization were able to control their people and reach stability. The advanced civilizations would not have been stable if ample living arrangements for the large population of Native Americans did not exist. In the Southwest, the Pimas and Papagos lived in detached settlements that were separated up to a mile apart which allowed limited interaction with other people. The Pueblos lived a communal village life, living in dwellings of interconnected apartments. Due to the commitment of communal village life, the Pueblos populated the oldest continuously occupied towns in the United States. In the South, the Indians lived in villages of twenty to large towns of thousands; depending on their ways of life. The Iroquois of the Northeast lived in 400ft long homes called longhouses that housed dozens of families. Their villages were surrounded by wood walls which was evidence of conflict between groups. Algonquian communities consisted of smaller independent villages than those of the Iroquois people. The statement â€Å"By the eve of European Conquest, North Native Americans had constructed good civilizations† is true because way before the European settlers believed they found a â€Å"new world† the Native Americans were advancing and establishing strong civilizations on their own. When the Europeans came to settle, they encountered hundreds of Native American communities that were highly advanced for the time period. Even with limitations of their homeland due to geographic and climatic hardships, the North Native Americans were able to create livable and advanced civilizations. These civilizations thrived due to the Native Americans being able to adjust to their surrounding allowing great use of land for agriculture, strong social structures and organized living. .

CRJS300 U1IP Research Paper Example | Topics and Well Written Essays - 1000 words

CRJS300 U1IP - Research Paper Example Boston Legal, on the other hand, shows judges and courts to be susceptible entities that can be manipulated and whose opinions can be changed in the favor of those accused. Castle and Dexter are shows highlighting operations and effectiveness of police department in solving crimes. There are limited instances where Policemen and detectives are shown as villainous characters. Mostly, they are law abiding professionals, following procedures and paying less attention to their human side which can introduce bias in their overall practice. It is important to note that Castle considers bad policemen to be an exception and a source of bad name for the whole department. On the other hand, Dexter’s leading character is a serial killer who assists Police department in forensic examination and only kills those who managed to escape from law. The overall approach portrays villainous nature of Dexter to have a just cause in murdering others. However, there are other detectives in the same show that support drug dealers like various real-life detectives (Edwards, 2013). Prison Break and American History X have shown correctional agencies especially prisons as hubs of ultimate corruption where punishment is more emphasized than rehabilitation and also as a centre of inmates politics. Furthermore, it is an institution run by corrupt officials like Bellick in prison break. There are also several real life examples of police corruption that support the theme of these shows about police corruption e.g. more than ten corrupt police officers in Atlanta charged with protecting drug dealers (Milligan, Paluska, & Starzyk, 2013, Edwards, 2013). A critical analysis of these shows would illustrate that a perception of a given authority in the show depends on its overall theme. Some of the shows have depicted criminal justice professionals as well as authorities to be righteous, law abiding individuals as well as

A CASE STUDY OF THE SOUTHCORP ROSEMOUNT MERGER

A OF THE SOUTHCORP ROSEMOUNT MERGER - Case Study Example Bower (2001) identified five different kinds of mergers: the over capacity M&A, the Geographic roll-up M&A, the product or market extension M&A, the M&A as R&D and the industry convergence M&A. According to Bower (2001) definition the merger between Southcorp and Rosemount will fall some in to third type of merger i.e. the product or market extension type. He identified major areas of concern in different types of mergers. For the product or market extension type the major concern is cultural or governmental differences. While Southcorp was an archetypical Australian wine firm linking vertically along the value chain with major focus on production and less focus on marketing, Rosemount was actually a family business, focusing on sales and marketing only and majorly outsourcing other functions. This difference of working culture can be compared with the one faced by Daimler and Chrysler, both very performing firms prior to merger but failing miserably after the merger (Weber and Camer er (2003). Culture can be defined as the set of commonly shared and important assumptions in a community†. As an organization is also a community of members i.e. employees, etc the set of commonly shared assumption held by members of the organization, can be called as organizational culture. Chatterjee et al (1992) claim that culture affects practically all aspects of the way people of a group interact with each other. There are diverse views on the relative importance of cultural integration, during or post merger, for the success of the merger. Some authors have undoubtedly favored that the cultures of the merging entities need to be integrated to achieve merger goals, while others have considered them as either partially or not important for merger success failure. Cartwright and Cooper (1993) argued that since culture is as fundamental to a company as

Creation vs. Evolution Essay Example | Topics and Well Written Essays - 1500 words - 1

Creation vs. Evolution - Essay Example Both the terms i.e. creation and evolution have strong interrelations with each other in relation to living organisms wherein the process of evolution takes place after creation (Strobel 98). This aspect can very well be related with the fact that human beings have evolved through apes and this is indeed a fact as there are numerous evidences to prove this fact (Scott 64). However, this essay intends to critically analyze the broad understandings regarding the various aspects of creation and evolution. The role that God played in relation to these two aspects will be also be broadly analyzed upon. DISCUSSION The notion of Creation vs. Evolution has been discussed in the book titled ‘The Case for Faith’ written by Lee Strobel. The book showcased the relationship between creation and evolution and it also highlighted the ways through which the human beings undergo the process of evolution after their creation. It has been learnt that evolution was considered to explain the origin as well as the development of life (Strobel 90). In relation to the beliefs of Christianity, evolution and its theory are considered to be catastrophic. It is felt that evolution can lead to drastic changes in one’s life and also it may result in harmful or depressive activities in the life of an individual or any other living being. It has also been learnt that many Christians have been seen to give rise to numerous objections/obligations in relation to the theory of evolution. In addition, most of the objections have been seen to arise in recent times only (Strobel 90). However, the two aspec ts of evolution i.e. micro evolution and macro evolution seem to explain a different story. The concept of micro evolution generally applies to the animals and plants wherein the relation between the various species of animals and plants can be bred for numerous purposes. These purposes may include milk production, development of antibiotics and development of useful bacteria through biological processes among others (Think Quest, â€Å"Evolution vs. Creation†). According to Darwin’s theory of evolution, it is regarded that life in earth started many years ago. Life in earth started by way of animals and plants that are considered to be the first creatures in this planet. They continue to populate the planet till date. This theory also lays its stress on the fact that human beings were actually developed by way of a long evolutionary process and apes are considered to be true ancestors of human beings (Mahoney 2). It is strongly regarded as a biological evolutionary pr ocess that took the final path after millions of years of this particular process (Strobel 89). Thus, based on these leanings, it is apparent that the process of creation does have a strong relationship with evolution. Furthermore, other books such as ‘Mere Creation’ and ‘Three Views of Creation and Evolution’ showed relationship between creation and evolution. Most importantly, the preaching in the books was made in accordance with the close relationship between creation and evolution (Got Questions Ministries, â€Å"What Does The Bible Say About Creation Vs. Evolution?†). The notions of both creation and evolution can be precisely understood and according to broad Christian beliefs, there is a particular process through which every living organism including human beings passes through. The scientific

Case Study - Internaional Business report Essay

Case Study - Internaional Business report - Essay Example This is done, firstly, by utilizing the PESTEL framework of analysis. In addition to this, other lesser known factors that lie outside the PESTEL framework are also discussed. Political Climate: On the political front, Ireland has moved on from a troubled past, where terrorism and chaos were the dominant theme for the nation. With greater internal harmony and more placid religious and ethnic intolerance, the country is finally poised to fulfil its economic potential. The roots of the present Irish government’s policy framework lay in the radical changes brought about by the political leaders of the early 1980’s. Such public welfare programs such as the â€Å"National Wage Partnership Program fostered cooperative industrial relations, reduction in taxes, targeted government programs to attract FDI, and financial support from the EU† (Ireland in 2004). Programs such as this, acted as sound precedents for further policy initiatives, continuing to the present day. This succinctly explains how the political atmosphere in Ireland had contributed to its newfound prosperity. Economic Factors: To take the case of the fiscal year 2002, the FDI inflow to Ireland had risen to 25 billion dollars – a whopping 150 percent increase over the previous year. This came at a time when the rest of the developing world was struggling with economic sluggishness. To understand the success of the Irish economy we have to look at the source nations from which these investments are coming in. Unlike many other emerging markets, the primary investors in Ireland are the UK, the Netherlands and of course, the United States. This diversity helps reduce dependency on regional economic activity and helps mitigate the vicissitudes of global fiscal trends. Moreover, â€Å"this has grown rapidly over the past two decades, from $32 billion in 1980 to $157 billion in 2002. FDI plays a capital role in the Irish economy: the ratio of inflows to gross

African American Cultures Research Proposal Example | Topics and Well Written Essays - 250 words

African American Cultures - Research Proposal Example Through the nuance of the Black culture, the African Americans are reminded of their past especially during slavery. The bifurcations in the trajectory remind the black American persons of their past and the conditions that unite them (Anderson, 1977, p.4). The aura of the Black spirituals is also credited for uniting the Blacks. The church also boosted the culture, creativity of the African American Music, in relation to Huggins (2007, p.xiv –xx) and the depictions in African American poems (Graham & Vard, 2011, p.535). Anderson, E. (1977). The Use of the Black Folk Oral Tradition and Other Black Rhetorical and Verbal Strategies in the Teaching of Composition. Retrieved on 2 August, 2012. From: http://www.eric.ed.gov/PDFS/ED145425.pdf Hamlet, J. (2011).Word! The African American Oral Tradition and its Rhetorical Impact on American Popular Culture, 74 (1), p27-31. Retrieved on 2 August, 2012.

Read and answer question Essay Example | Topics and Well Written Essays - 250 words - 3

Read and answer question - Essay Example Both the organization and its shareholders need returns for their investments and when such is not achieved then change is inevitable. 2. What is the primary type of change needed- Changing things or changing the people and culture. Can the Wisconsin plant be saved by changing things alone, by changing people and culture, or must both be changed? The primary type of change needed for Wisconsin plant is for people and culture. With some current Wisconsin employees telling of how their fathers worked for the same plant, calls for a change in the people. Once people get used to a place, they reduce the quality of production, which could be the contributing factor towards the competitors almost producing better quality than Wisconsin plant. It is also clear that Wisconsin employees are the most paid compared to the others. The culture of the union determining their pay should, therefore be changed too in an urge to reduce the plant’s high production costs. 3. What do you think is the major underlying cause of the Union’s resistance to change? If you were Jim Malesckowski, what implementation tactics would you use to try to convince union members to change to save the Wisconsin plant? It is evidently clear that if no change is made, then the Wisconsin plant will have to close down due to the high operational costs. If I was Jim, I would dialogue with the union be telling them that if change was not achieved then the plant would close down. In the event that happens then all the employees would be jobless. In changing to a save culture, the union members would benefit in that despite the reduction in their salaries, they would still retain their jobs, other than letting the plant close down leaving all of them jobless as a result of the high operational

Total Quality Management High School Case Study

Total Quality Management High School - Case Study Example The categories are sorted from highest the number of occurrences to the least number of occurrences. The chart shows that Confusion (37.5%), Strain (30.0%) and Sprain (12.5%) represent 80% of the total injuries received. The rest of the injuries received such as foreign body, abrasion, punctures and others represent 20% of the total injuries received. ii. The Pareto Chart will be used to report the sorted injuries received according to the number of occurrences. It shows that the most frequent injury received is Confusion, followed by Strain and Sprain which constitute 80% of the total injuries received. The priority will go to the vital few as compared to the trivial many. d. A Pareto chart shows both frequency and prioritisation of qualitative data or categories. On the other hand, a pie chart identifies data in relation to the whole while a bar chart compares data relative to one issue or among individual items. It is advantageous to use a Pareto chart when comparing different causes or issues and identifying which one needs the most priority and focus. A pie chart is useful when a report requires a display of percentages of categories that represents the whole pie. A bar chart is useful when comparing the frequency of data over time or illustrating frequency of different categories without the need of prioritisation. e. e. The data follow the Pareto principle when it is arranged in accordance from the most frequent category to the least frequent ones. It will show vital few and the trivial many. The trivial few in the data are Confusion (75), Strain (60), and Sprain (25). It represents 37.5%, 30.0% and 12.5%, respectively, of the whole categories of injuries received. Consequently, the three injuries also signify 80% of the problems. Question 4 - TQM Principle a. Total Quality Management (TQM) is a management philosophy that involves every person in the organisation and every phase of it operation. It employs a customer-focus definition which aims at maximising customer satisfaction. The role of management is vital in TQM such that they must be fully committed in TQM and this commitment must stream down the organisation. As for the Iron-Ore mining company, it overlooked the TQM principle that everyone must be involved. The General Manager decided on a 10% budget cut across the organisation without involving and aligning the ideas of the three section managers. Deciding on reducing the budget is a financial decision that ultimately hurts the operation of the company. TQM involves a process based approach which recognises the different contribution of each process to the whole business. The company also ignore the importance of customer centred definition of TQM. The goal of TQM is to satisfy customer needs and requirements. A business strategy that employs TQM focuses on the demand of the customers. The Iron-Ore mining company neglected to forecast the demand of iron ore. The Railway Manager focused on the 10% reduction of budget which consequently resulted to a reduction of capacity. Such reduction of capacity became a constraint in satisfying the customer demand. If they have prioritised the 60 mtpa requirement, they would incur a lower cost per unit even if they have greater total expenditure. Another principle of TQM involves the employment of

Short writing assignments Essay Example | Topics and Well Written Essays - 500 words

Short writing assignments - Essay Example This new technology will offer a solution to the challenge most webcam users face due to the impossibility of having an eye contact with the person one is chatting with. In addition, users will not need to face the camera. This transparent film utilizes a small amount of the light passing through it, and focuses it to the ends of the sheets. This has different sensors, whose role will be to form the image, which hits the sheet. However, this image sensor, like other cameras today still needs focusing. Presently, the resolution of this image sensor is still being worked on. So far, it is limited, and only produces images that are not up to standard. This is in addition to much noise that it produces in the process. However, as the scientists continue working on this, all these issues will be resolved to produce a more reliable image sensor, which is expected to be adopted by more people, since it is a new technology. The scientific process surrounding this new technology is quite complicated, as explained in the article. However, I find this whole idea brilliant and fascinating. I love photos and therefore, I believe this new technology will be much embraced by people, who also like photos. Nonetheless, the benefits this technology carries will make even more people to like photos, since this will be easy to use, and will produce more quality

Impact of Technology on Business Essay Example for Free

Impact of Technology on Business Essay Every functioning business in the world today uses some sort of technology in order to help them accomplish their goals. Before the age of technology, it was much harder for businesses to thrive because it was harder for them to advertise to their customers, communicate with their business partners, store information, and much more. Today businesses have all those things, and it has never been easier to start up a business, maintain it, and have your business prosper because technology is there to help. Technological advancements have made positive impacts in the business world in ways such as computers, transportation development, and smart phones. Computers and the Internet have helped businesses thrive more and more through out the years. They have done this in many ways, including making it easier to communicate through Emails, storing information without breaking a sweat, allowing businesses the opportunity to have a online store, and making it easier to start up a business successfully by researching your market needs and identifying your consumers. A research done by the Radicati Group said that â€Å"there are over three billion active Emails in the world today, and there is projected to be over 4 billion e-mails by 2014. † (Radicati, Sara. Email Statistics Report. ) This means that more and more people in our world today are becoming tech-savvy, which is good for businesses all across the globe. A countless amount of businesses today use Email as a form of communication between them and their business partners, their own business employees and their customers. Firms Email their customers to keep in touch with them, and remind them that they value their customers. Businesses also Email their customers to inform them of sales, special deals, and new products. Emails also help businesses by helping them communicate to their employees and their business partners. Businesses use Emails to communicate almost all of the time, they use Email for their everyday communication of business goals and even for times of crisis. Another study from the Radicati Group said that there are about 294 billion Emails sent per day, and that a majority of those Emails are sent by businesses. Radicati, Sara. Email Statistics Report. ) Email is a very reliable and speedy form of communication that is used by businesses and without it businesses wouldn’t be the same. Another use for computers that has had a significant impact on businesses in today’s world is digital storage. Businesses are able to store information such as their customer’s information, financial data, and future business plans. An article from Marketingzone. com said â€Å"most important part of marketing is collecting and saving customer information. (How to Collect and Save Customer Information | MarketingZone. ) A customer’s information includes things such as phone numbers, home addresses, and Emails. The reason this information about the businesses’ customers is so important is because it is essential to keep a customer’s interest in the company. With phone numbers, the firm is able to call or text their customers and advertise or let them know of a special sale. Storing a customer’s home address is a very significant way for businesses to advertise because it helps enable a way to advertise through mail. Advertising through mail is extremely effective because it makes it so the customer can have a physical relationship with the advertisement, the customer has to pick up the mail and look through it, therefore, the firm makes sure that they are seeing the information given in the advertisement. Having a customer’s Email address is important because it helps the business communicate with their customers while allowing them to do more such as sending links with more information or links to the businesses website. The Internet has allowed many businesses to create their own personalized website and online store. These websites are extremely helpful for today’s businesses because it allows their customers to search and browse inventory, compare products on the website, and then choose and order a product online and have it shipped to the customer’s home address. Purchasing desired products has never been easier thanks to the Internet. These websites have made it so convenient for consumers and also have lower prices than the store. An essay titled â€Å"The Internet Has Helped Businesses Reduce Overhead Costs in the Wholesale Industry† stated that online websites and stores have increased the annual revenue of many businesses, and is becoming a necessity for businesses to have. (Genco. The Internet Has Helped Businesses Reduce Overhead Costs in the Wholesale Industry. ) The Internet has also helped businesses flourish by enabling them to research their market needs and help them start-up successfully. Before starting up a business it is essential for a business to discover the geographic and demographic of the potential market. Businesses need to research the best location to open up their store and what their typical customer is like in terms of gender, age, and social class. This research is made easier with the help of the Internet, and without having the Internet; businesses would have a much harder start-up process. Computers and the Internet are two technological advancements that have improved the world of business. These two genius inventions have helped businesses in marketing, communication, start up, and just their every day process of running a business and with the help of these inventions, the business world will continue to blossom. Technological advancements in transportation have greatly escalated today’s businesses by getting rid of trade barriers, and with shipping. Transportation has greatly progressed businesses because it helped the business world get rid of the trade barriers that restricted its full potential. With the introduction of cars, planes and boats, businesses have been able reach out to other countries and make business partners and long lasting relationships with other nations. These forms of transportation helped ensure that all isolated countries in the world would begin to come out of their shell, and begin trading and making business agreements with the rest of the world. If it weren’t for transportation and the globalization of industries, the businesses in the US wouldn’t be able to benefit off of what other countries have to offer such as labor, resources, and property. Labor in different countries may benefit a firm because in poverty-stricken countries jobs are scarce and many inhabitants are willing to work for low wages, and since it is in a different country, there are no minimum wage issues and the firm saves money. This is called outsourcing, a process where businesses contract jobs in foreign nations, thus allowing them to pay cheap wages and expand their product globally at the same time. Businesses also expand globally now by seeking out country’s natural or manmade resources such as oil, coal, copper, gold, timber, iron, mercury or precious stones and gems. All of these resources can be beneficial to businesses and that’s what makes all of these resources desirable. A report written by Julliete Jowit said â€Å"The Living Planet report calculates that humans are using 30% more resources than the Earth can replenish each year, which is leading to deforestation, degraded soils, polluted air and water, and dramatic declines in numbers of fish and other species. † (Jowit, Julliete. ) This means that more and more businesses are looking to other countries to help with the need for natural esources. In certain countries, their most desired attribute is land. Land is a very crucial component to a businesses success because each firm needs property to build their manufacturing sight, and in some cases the land is needed in order to make prerequisite commodities for their final product in order to cut out the middle man and save money. Land in other countries also plays a huge role in the multiplying of franchise names, which include fast food restaurants, clothing stores, and many other stores. An example of a fast food chain that has expanded throughout the world is McDonald’s. McDonald’s Fast food restaurant serves over 64 million people every day in over 31,000 restaurants in 119 diverse countries. (McDonalds. Wikipedia, the Free Encyclopedia. ) Without the evolution of transportation and the reduction of trade barriers and other restrictions on foreign countries, franchises and other companies would not be capable of extending over the world. Shipping is another way that the invention of high-speed transportation has transformed the world of business. Having the capability to send products across the globe in just a few days is extremely helpful to every company and it’s customers. It assists businesses in spreading popularity, and also helps businesses sell more of their products. Distributing products through transportation has increased brand name awareness for many companies by increasing their popularity. With the help of shipping, more and more firms have been able to distribute their products all over the world, to a variety of different customers, which has severely increased their popularity. The progression of shipping has allowed companies to sell more of their products because it helps them distribute their products to customers who aren’t close to a store that sells the merchandise. 34 Percent of all shoppers prefer to buy their commodities on the Internet and through online shopping, and 80 percent of online buyers were motivated to buy through the Internet because of shipping. (Charleton, Graham 34% of Shoppers Prefer to Buy Online: Report) Shipping offers a sense of convenience to some purchasers because it allows them to buy merchandise without going out to help with their busy schedules. Technological advancements in the transportation industry have helped businesses achieve more sales, get better brand recognition, gain more customers, and create more business partners. The invention and development of smart phones has assisted businesses by making it extremely easy to communicate with partners, deal with doubts and complaints of customers, and has also helped with smart phone applications. Smart phones such as iPhones, Blackberries, and Droids are essential equipment to businesses men and women because they help them communicate. These smart phones help business men keep in contact with their coworkers and business partners by allowing them to call, text or email while on the go. Collaborating with coworkers and business associates is made easy because all they need to do to call, text or email their significant other to keep up with their work. The ease of communicating between business associates allows many businessmen to work while they are at home, on vacation, or anywhere for that matter. Smartphones can help business productivity by providing the means for employees and entrepreneurs and owners to stay in touch with their primary contacts even while away from their place of business. This allows enterprises to grow even while on the move, which gives them a very competitive advantage in today’s world. † (How Smartphone Help Business Productivity | Planet Antares Scam Tips. ) Smart phones also help through means of communication because they allow companies to video chat. Video chat has dramatically increased the efficiency of businesses by allowing them to have a business meeting, even while they are 10,000 miles apart. Video chat is used between all types of business associates and gives all companies a sense of convenience. An article from Huddle. com said â€Å"A company could have an office in China, one in the UK, and one in the US, and they can all collaborate on projects as if they were in the same office together. † (Eddington, Joe. How Can Web Conferencing Help Your Business? | Huddles Blog. ) Video chat also helps businesses save money by allowing them to communicate and have business meetings without having to travel to a different country or state. Communicating through smart phones has also enables customers to call, email or even video chat with companies when they have a complaint or problem with a product. When a customer has a predicament, it is a simple as either a phone call or email to the company to help them go through trouble-shooting steps to solve their problem. â€Å"Business Support Systems (BSS), and Operation Support Systems (OSS) are two types of support offered by today’s businesses that are essential to help create and maintain customer relationships. (BSS: Business Support System | NetworkDictionary. ) Another way that businesses show support to their customers is by offering live video chat support. Many businesses have live chat links on their company’s website, which allow customers to have a one on one conversation to solve their problem. All of these benefits are given to consumers thanks to the advancements of smart phones. Contrary to the benefits of communication from smart phones, the ability to use applications on iPhones, Blackberries and Droids have also had a significant outcome on today’s firms. Applications on these smart phones assist consumers by allowing the companies to service their customers through the app, or by letting customers purchase merchandise through the application. IPhone, blackberry, and Droid apps all help businesses service to their customers by allowing them to conveniently use the service given from the company on their smart phone. An example is the banking company â€Å"Chase†, who allows their customers to deposit check and transfer money to different peoples accounts through their smart phone apps. (Bruene, Jim. Chase Banks Jot App Shows the Future of Mobile Transaction Processing (NetBanker). ) By allowing these services through their applications, businesses like Chase Banking help create a positive relationship with their customers. An essay titled â€Å"The Effectiveness Of Branded Mobile Phone Apps† said â€Å"Smart phone apps focus attention on the user, and therefore encourages making personal connections with the brand. † (Duane, Varan, et al. The Effectiveness Of Branded Mobile Phone Apps. ) These applications don’t just allow their customers to enjoy services offered by companies, but they also empower their customer to purchase goods with the help of apps. An article written by Christina Warren said, â€Å"Over the last few years, in-app purchases have become an increasingly common way for mobile app developers to enhance their mobile products and services. † (Warren, Christina. 4 Ways In-App Purchasing Will Change Mobile. ) Many big name clothing brands, equipment-selling companies, and even restaurants allow smart phone users to purchase their product through smart phone apps. An example is Dominoes, whose app lets users order and pay for pizza all with the help of their apps. Dominoes made over 1. million dollars off their iPhone application last year. (Kats, Rimma. Domino’s Pizza IPhone App Generates More than $1. 3M in Sales. ) Smart phone applications have changed businesses all over the world by allowing them to sell their products and services through the benefits of their applications. Smart phones have helped businesses become more effective by allowing them to communicate between business associates and customers and with the help of applications. Technological advancements have helped businesses develop and progress through out the years of the technology era. These developments include computers and the Internet, the improvements in transportation, and the inventions of smart phones. These inventions and creations have helped businesses sell more of their products and services, helped create brand awareness for companies, and assisted in creating and maintaining positive relationships with their customers. A world without technology would make a huge difference in business because without technology, these companies wouldn’t have Emails, computer storage, online stores, globalization of their company, shipping, rapid communication or smart phone applications.

Reflection on Uncomfortable Experience Bed Bath

Reflection on Uncomfortable Experience Bed Bath People Personal Development. Introduction The development of reflective skills is a key element of personal and professional development for nursing and healthcare staff (Smith, 1998). However, it is important to be able to develop effective skills in reflection, which incorporates much more than simply reviewing incidents, but forms part of a process of ongoing development of self awareness and insight into the actions of self and others (Rolfe et al, 2001). According toJones (1995), reflection is also an important part of developing clinical skills and understanding the relationship between evidence and quality of healthcare practice. This means that reflection is also part of professional development and provision of the best possible standards of care (Gustafsson and Fagerberg, 2004; Higgs and Titchen, 2001). Some authors suggest that reflection is both flawed and biased, and because of this, is not necessarily a useful activity, but this is usuall because if reflection is not focused properly, it does not achieve what i t is supposed to achieve (Burnard, 2002). Any reflection could be poentially biased, as it is an indiviudal and personal action applying critical thinking to essentially subjective experiences (Jones, 1995). However, the value of reflection has been repeatedly demonstrated in the literature as providing elements of personal development through insight and learning, and professional development, through reflecting on own practice in the light of ‘best practice’ (Cottrell, 2003; Gibbs, 1988; Schon, 1987). Reflection often focuses on distinct elements of nursing experience, such as critical incidents or significant occurrences within clincal practice (Minghella and Benson, 1995; Smith, 1998). This kind of reflection is important to allow nurses to understand the experience and their own role within the case, and to consider how to change their behaviours to improve future practice (Gibbs, 1988; John and Freshwater, 1998). It is this capacity to change and improve practice which is the real value and goal of reflection (Rolfe et al, 2001). This essay focuses on an experience caring for a patient with a spinal injury, who was immobile and had suffered incontinence of faeces, which required nursing care to assist with personal hygiene. The chosen model for the reflection is Gibbs(1998) model (see Appendix) which is a cylical model which allows for a review of the incident and an evaluation of the experience, followed by development of a plan for future practice improvement. Discussion Description In this element of the model, Gibbs (1988) encourages the practitioner to describe the incident, to say what happened. In this case, the patient was immobile within an acute hospital facility, had been incontinent of faeces, and was, understandably, upset and embarassed by what had happened. In particular, the patient, who was a young adult male, was very aware of the odour. I assisted the qualified nurse in attending to his hygiene needs, using appropriate manual handling equipment. The patient was upset by the experience. Simply by describing this incident in a few lines, I have been able to highlight key elements of the incident which start to emerge as important for considering future practice. Feelings In this element of the Gibbs (1988) cycle, the practitioner is encouraged to describe how they were feeling. In this case, I was also embarassed, and made even more so by the awareness of the faecal odour and the fact that this was a young male, who was being given a bed bath by two women. I also felt very ‘sorry’ for the young man, who was immobile due to an accident and spinal cord injury. Here, reflecting on my feelings makes me realise that my feelings may have been transmitted to the patient, and that a professional approach is needed because the patient is already embarassed and self-conscious. I was aware that we had a lot of power, because the patient could not help himself, and that how I behaved was important in reducing the effect on the patient. Evaluation In this element of the reflective cycle, the practitioner is required to consider what is good and what is bad about the experience. In this case, it was good that working with an experienced nurse, the whole procedure was managed swiftly and professionally, and that communication with the patient was maintained throughout. The qualified nurse had cared for the patient before, and they seemed to have a good nurse-patient relationship. Her manner was professional but warm, not patronising. The negative parts of the experience included my own feelings getting in the way of my professional relationship with the patient, and the fact that I am sure he was aware of my reaction to the situation. Analysis This is the key section of the Gibbs (1988) cycle, because it encourages the nurse to analyse the situation, and it is here that critical analysis skills come to the fore. In relation to caring for a patient in this kind of situation, the complexity of the emotional/psychological and personal dimensions of the patient’s experience means that professional approaches to their care are very important (Slater, 2003). The use of different hygiene aids and approaches, such as, for example, planning to ‘check’ for hygiene needs very frequently, might assist in preventing this situation occurring. However, as a junior student, I was not really aware of what other options there might be. Further discussion with my mentor revealed that the patient had been considering a stoma bag, because this would give him some control over managing faecal incontinence and would allow the patient some independence. The patient was paraplegic, not quadraplegic, and would, with the stoma ba ck, be able to manage his own hygiene needs in relation to bowel function. The implications of this kind of surgery would be considerable. I didn’t realise until after the incident, whilst discussing it with my mentor, that this was on the patient’s mind, and that much of his response to the situation was due to frustration and that these experiences were contributing to his desire to have surgery to have a stoma formed. Conclusion This section of the reflective cycle asks the nurse what else they could have done. In this situation, I think I could have perhaps discussed more of the patient’s case with the nurse prior to the incident, or could have asked the patient, sensitively, what we could have done to support him better. I could also have spent more time considering the kind of impact that spinal cord injury would have on a young, otherwise fit man, in terms of the social impact, and the lack of independence. Certainly I had never considered major surgery as a means of providing some personal independence. Action Plan Here the nurse writes bullet points of action for future practice. In the future I will: Discuss cases in more detail with the qualified nurse Be aware of my own emotional responses and try to act more professionally. Listen to the patient and encourage them to talk frankly with me. Try to develop better communication skills Spend more time after even seemingly innoccuous incidents talking with my mentor about cases, to become more aware of the complexities of patient experiences. Overall Conclusion This reflective cycle has provided me with a deeper insight into a situation which for me, was at first all about my response and feeling sorry for the patient. Gibbs (1988) provides a good cycle for reflection, because it moves the individual on towards changing their own practice, not just becoming aware of it. References 2 Burnard P (2002) Learning human skills: an experiential and reflective guide for nurses and health care professionals, 4th edition Oxford: Butterworth-Heinemann Cottrell, S (2003) Skills for Success: The Personal Development Handbook Basingstoke, Palgrave Macmillan. Gibbs, G. (1988) Learning by Doing. A Guide to Teaching and Learning Methods Further Education Unit, Oxford Polytechnic, Oxford Gustafsson, C. and Fagerberg, I. (2004) Reflection: the way to professional development? Journal of Clinical Nursing 13 271-280. Higgs J, Titchen A (2001) Professional practice in health, education and the creative arts Oxford: Blackwell Science John C and Freshwater D (1998) Transforming nursing through reflective practice Oxford: Blackwell Publishing. Jones, P.R. (1995) Hindsight bias in reflective practice: an empirical investigation. Journal of Advanced Nursing 21 (4) 783–788. Minghella E, Benson A (1995) Developing reflective practice in mental health nursing through critical incident analysis, Journal of Advanced Nursing, 21, 205-213. Rolfe G, Freshwater D, Jasper M (2001) Critical Reflection for Nursing and the Helping Professions: A User Guide. New York: Palgrave Macmillan. Schà ¶n, D A (1987) Educating the reflective practitioner San Francisco: Jossey-Bass Slater W (2003) Management of faecal incontinence of a patient with spinal cord injury. British Journal of Nursing, 12(28), 727-734. Smith A (1998) Learning about reflection. Journal of Advanced Nursing, 28(4), 891-898 Appendix Gibbs (1988) Cycle of Reflection http://www.nursesnetwork.co.uk/images/reflectivecycle.gif

Concept of liberalization:

Concept of liberalization: Introduction: The early 1990s was an era of intense changes in the Indian economic system. The torrent of international companies that we see today in India was born as a result of the economic transitions the country went through in 1991. It was the age of relaxation of a number of rules popularly known as â€Å"Liberalization†. With liberalization, there was an increase in competition and certain categories were facing competition for the first time. There could be no lackadaisical attitude on the part of the companies existing pre-liberalization as the whole economic system was overthrown to willingly accommodate more players. Liberalization had far reaching impacts. One are which it impacted significantly was the arena of advertising. Organizations couldnt take their customers for granted as there were other organizations waiting to eat into their market share. Advertisements hence became a more incisive tool for organizations to make their presence felt and appeal to their target audie nce. It is this change in the pattern of advertising that this thesis wishes to track. Literature Review Exploring the Concept of Liberalization: â€Å"in July 1991 with the announcement of sweeping liberalization by the minority government of P.V. Narasimha Rao opened the economy dismantled import controls, lowered customs duties, and devalued the currency virtually abolished licensing controls on private investment, dropped tax rates, and broke public sector monopolies. We felt as though our second independence had arrived: we were going to be free from a rapacious and domineering state† Das (2000), on the reforms that originated with the July 1991 package announced by Manmohan Singh (Panagariya, 2004). To ‘Liberalize means remove or loosen restrictions on (something typically an economic or political system).   Generally, Liberalization (Liberalisation) refers to removal or relaxation of restrictions imposed by the previous government usually in areas of economic or social policy.   In the area of social policy, liberalization refers to the relaxation of laws for example, laws on homosexuality, drugs, abortion, divorce etc.   In the area of economic policy, liberalization can either be privatized or be liberalized.   Like, India has liberalized various markets, instituting a system of competition, but still some of the departments like Gas and Energy remain partially or completely in government ownership. The economic liberalization in India refers to the current reforms in India.   The Indian economy was liberalized in 1991.   That marked the end of â€Å"License Raj†.   License Raj, also known as Permit Raj, was the brainchild of Jawaharlal Nehru, Indias first Prime Minister.   It was the result of Nehrus decision to have a planned economy in India where all the aspects of economy are controlled by the government (state).   License Raj refers to the elaborate licenses and regulations and the accompanying ‘red tape, which was required to set up and run businesses in India between 1947 and 1990.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the late 80s, the government led by Rajiv Gandhi eased restrictions; removed price controls and reduced corporate taxes. This did increase the rate of growth, but it in turn led to high fiscal deficits and a worsening current account. Soviet Union, Indias major trading partner collapsed at the same time and the first Gulf War, which caused a spike in oil prices, caused a major balance-of-payments crisis for India. The Gulf war also led to a reduction in repatriation from expatriate workers (an important source of foreign exchange at that time).   India asked for a $1.8 billion bailout loan from IMF, which in return demanded reforms.   In response to this, Prime Minister Narasimha Rao and the finance minister Manmohan Singh initiated the economic liberalization of 1991. The reforms did away with the License Raj and ended many public monopolies, allowing automatic approval of foreign direct investment in many sectors. On licensing, the new policy explicitly stated, â€Å"industrial licensing will henceforth be abolished for all industries, except those specified, irrespective of levels of investment.† (Sivadasan, 2007) Liberalization is about Encouraging growth of private sector Simplification of policy, regulation, tax structure Facilitating Foreign Direct Investment Restructuring public sector for efficiencies Providing incentives for exports and allowing more imports Put emphasis on modernization of plants and equipment through liberalized imports of capital goods and technology (Sivadasan, 2007) Expose the Indian industry to competition by gradually reducing the import restrictions and tariffs Moving away from protection of small scale industries Realization that economies of scale is necessary for economic growth (Singh Shankar, 2008) Life before 1991 Various rules were imposed on foreign companies operating in India, under the Foreign Exchange Regulation Act (1973).   Foreign ownership rates were restricted to below 40% in most industries. In addition, restrictions were placed on the use of foreign brand names, on remittances of dividends abroad and on the proportion of local content in output (under the Phased Manufacturing Program).  Ã‚   (Sivadasan, 2007) Very limited brands available on the supermarket shelves Upto 97% taxes on private players High-level corruption.   Frustrated Entrepreneurs State monopoly in many key sectors including TV broadcast.   Hence, the monopoly of Doordarshan. [Television and public policy: change and continuity in an era of global liberalization, David Ward, 2009] Legendary battle between the two textile magnates Dhirubhai Ambani and Nusli Wadia in the latter part of 1986.   The battle between these 2 corporate rivals Dhirubhai Ambani, Chairman Reliance Industries Ltd., is not the first in the history but the weapons such as the Press employed by them on the large scale is certainly without a parallel. This shattered the concept of objective journalism in a business controlled press (Aggarwal, 1989) Movies of that era young man rebelling against the ‘system a reflection of common mans angst against a state-run, corrupt, bureaucratic machinery which slowed down the progress of India rather than facilitating it. Life after 1991 Foreign direct investors were now allowed up to 51% equity stakes in certain industries, under the â€Å"automatic approval route. Further, restrictions relating to use of foreign brands, remittances of dividend and local content were relaxed. Following these reforms, there was a significant increase in amount of foreign direct investment into India(Sivadasan, 2007) Media Explosion Introduction of Cable TVs.   Since most of the Doordarshans programming was seen to be unimaginative and dull, large audiences switched to satellite television channels made available through cable. Influx of western ideas and lifestyle Conspicuous consumption Entry of foreign players and hence multiple players in each category.   Great increase in competition and hence, customer at the advantage Increase in challenges of Media Planning and Brand Building due to the widespread channels Emergence of TVR, GRPs, TAM ratings etc  · Much more buoyant and optimistic state of mind was reflected in Bollywood.   Hence, all soft, mushy, romantic blockbusters like ‘Hum Aapke Hai Kaun,Dilwale Dulhaniya Le Jaayenge,Kuch Kuch Hota Hai (Joshi, 2001) Defining Advertising: Advertising is so familiar to modern readers that it may seem odd to ask what an advertisement is.   Although advertising is all around us perhaps because it is all around us we dont often pause to think about its nature as a form of discourse, as a system of language use. There are multiple definitions of advertising like ‘Advertising is simply one of many available channels of communication and ‘Advertisements are the messages that advertising carries, in an attempt to achieve those ends. Advertising is a form of communication used to influence individuals to purchase products or services or ideas Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement Any paid-for communication, intended to inform and/or influence one or more people is Advertising Of few of the above mentioned definitions, I could best relate advertising being ‘any paid-for communication, intended to inform and/or influence one or more people Paid-for Any advertisement that is not paid for is not an advertisement Communication Every advertisement is attempting to bridge a gap between a sender and one or more potential receivers.   That bridge is a form of communication. Intended Not all advertisements ‘work, in the sense of achieving their desired objectives, but they are nonetheless part of advertising. Inform and/or influence The purely informative advertisement may be rare and the distinction between information and persuasion may be difficult to draw, but an advertisement does not have to set out to influence either attitude or behavior in order to qualify (Bullmore, 2003) History of Advertising Worlds first ever advertisements appeared some 3000 years B.C. as ‘stencilled inscriptions on bricks made by the Babylonians. History tells us that out-of-home advertising and Billboards are the oldest form of advertising.   Printed advertising began to make itsappearance for ‘Royal announcements in early Europe: China, Turkey, England (1100 -1711). Moving on to American advertising in 1729 1850; several changes occurred interms of medium, message, manner of presentation. These changes are nothing but areflection of the social, economical and technological changes over time. Changing times and society called up for changes in the way advertising was planned. There has been one or the other peculiar aspect of advertising strategy, which kept it growing in volumes of success and importance. In 1870 the first ‘Brand advertisement for St. Jacobs Oil appeared and this phenomenon continued till early 80s. Further ‘slogans and trade characters took over the job. Then there came a time to appeal; variety of creative appeals (humor, sex, fear, love, affection etc.) made the further way up for advertising (Pincas Loiseau, 2008) Medium of Advertising Medium is nothing but a channel that carries the Advertisers message.   There are six major categories of advertising media 1. Print Media refers to any published, printed medium such as Newspapers and magazines. a. Newspapers are one of the traditional mediums used by all types of businesses to promote their product or service or idea. Advantages Huge reach in a given geographic area Flexibility in deciding the size and the placement of the ad Exposure to the ad is not limited.   People can go back to see the ad Quick turn around.   The ad if decided to run today can be in the hands of the customers in a day or two Disadvantages: Expensive ad space Lot of competition Poor photo production Highly visible medium, and hence the competitors can quickly react to your prices Newspapers facing stiff competitions from internet b. Magazines more focused, expensive compared to newspapers Advantages: Better targeting of audience Higher reader involvement and hence more attention paid to the advertisement Better color reproduction Disadvantages: Long lead time Limited flexibility in terms of ad placement and format Higher costs compared to newspapers 2. Electronic Media consists of radio and television a. Radio is a universal medium enjoyed at one time or another during the day. Advantages: Negotiable rates Less inflation in radio media compared to other media Disadvantages: Listener cannot go back to the ads for the important points Ads, an interruption in the entertainment Radio is a background medium.   Most listeners are doing something else while listening b. Television permits you to reach large number of people Advantages: Television permits you to reach large numbers of people on a national or regional level in a short period of time New opportunities to pinpoint local audiences Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion Disadvantages: Lot of competition.   Requires multiple exposure for the ad to get noticed Preferred ad times are often sold out far in advance Relatively expensive in terms of creative, production and airtime costs Limited length of exposure, as most ads are only thirty seconds long or less, which limits the amount of information you can communicate 3. Out-of-home media is focused on marketing to consumers when they are on the go in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations. a. Out door advertising: is essentially used for any type of advertising that reaches the consumer while he or she is outside the home. Advantages: Specific Target Audience Good for branding and positioning Creates greater consumer awareness Disadvantages: Less effective in tactical and short term campaigns b. Transit Advertising: Transit advertising is typically advertising placed on anything, which moves, such as buses, subway advertising, truckside, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Airport advertising, which helps businesses address an audience while traveling, is also included in this category. Advantages: Good for all ranges of a businesses advertising budget You get what you pay for A target audience is exposed to a single advertisement for a long period of time It picks up the speed due to frequency Timeliness Geographical selectivity Disadvantages: People on transit may not even notice such advertisements, simply because they became used to transit advertising Many of those people may not be interested in you and your product at all; hence, transit ads are not easy to target despite the high level of reach * Design limitations 4. Internet Advertising is a form of promotion that uses Internet and World Wide Web for communicating with the customers. Advantages: Rapidly growing industry Affluent market Selective Targeting Interactive medium Immediate Response In-depth information Disadvantages: Security and Privacy Slow downloads Global marketing limits Untested medium 5. Direct Mailers is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail include catalogs or other product literature with ordering opportunities; sales letters; and sales letters with brochures Advantages: Personalized marketing message Effectiveness of the response can be easily measured Control Ad campaign is hidden from the competitors Active involvement- the act of opening the mail and reading it Disadvantages: Selectivity problem Long lead times are required for creative printing and mailing Can be expensive, depending on the target market and size of the campaign Monitoring Advertising Dealing with advertising is still one of the hardest tasks facing marketing people.   It remains notoriously difficult to demonstrate this return, to show clearly that advertising is paying its way.   It is also difficult to understand how advertising works, how consumers respond to it.   How do we choose the best way of developing our advertising, testing it, checking it out, ensuring that it meets the objectives we have set for it let alone evaluating how far it has done so, and how we should improve it? (McDonald, 1998) Research Problem To analyze the change in content and pattern with regard to the nature of print advertisements in the pre-liberalization and post-liberalization era Research Objectives To understand liberalization and the changes resulting as a result of this measure To understand the implications of liberalization on advertising from a regulations perspective To trace the change in the nature of advertisements before and after liberalization Research Methodology The research will be qualitative in nature.   And the method which will be used will be content analysis. An analysis of the advertisements of top five brands in the soaps and chocolates category will be carried out, bathing Soaps, coming in daily usage category and chocolates in occasional usage category. Here print advertisements of the top five brands pre and post liberalization will be taken and a content analysis will be done on them. This will be used to track changes in pattern and using these two categories the results will be extrapolated for the FMCG category as such.

The Roles of WWI and WWII in International Politics Essay -- History W

Throughout the field of international politics, many things forward the change of thinking and many cause futile argument and heated debate amongst international relations theorists and politicians alike, but none do this more than the subject of war. War has long been on the minds of the greatest thinkers the world has known, from Aristotle’s â€Å"A Treatise on Government† (322BC) through, Machiavelli, Da Vinci to more recent thinkers and philosophers of our time. Theories have clashed violently over the subject and no other wars have had such a significant impact as World War I or World War II. They have become staple points for debate, and the basis’ of theories themselves, not just for war, but for the eventualities of other world-changing factors. The question of which war has had more impact on thinking about International Politics has puzzled intellectuals since the Second World War commenced. Not like many would think, at the end of World War II, simply the advent and prospect of another ‘Great War’’ immediately changed opinion. Realists sat smugly back as Liberal Internationalists ideals were thrown out. The questions began. How has the start of this war altered our previous ideals? How will it change world opinion? How on earth are we going to win another war? And the questions never stop, to this day, we evidently are still discussing the outcomes and impact of each World War, and of their collective impact. Unlike many of the great debates throughout International Politics, there is no ‘general consensus’ to subscribe to on this subject of thought. You may still freely choose World War II or shown here, World War I, and find plentiful evidence to shape and back up your theory, that â€Å"The Great War† had a greater impac... ...ations Theory. Routledge Goldmann K., 1994 Logic Of Internationalism - Coercion and accommodation. Routledge Gray C. S., 2007. WAR, PEACE AND INTERNATIONAL RELATIONS. An Introduction to Strategic History. Routledge Griffiths M. 1992. Realism, Idealism and International Politics - A reinterpretation. Routledge Morgenthau H., 1948. Politics Among Nations. New York, Knopf Nye S. J. Jr. and Keohane O. R., 1971. Transnational Relations and World Politics. Harvard University Press Rengger N. J., 2000. International Relations, Political Theory and the Problem of Order. Routledge Sheffield, G., 2001. Forgotten Victory: The First World War - Myths and Realities. Headline Review Wendt A., 1999. Social Theory of International Politics. Camebridge University Press Waltz K., 198.1 The Spread of Nuclear Weapons: More May Better. Adelphi Papers, Number 171 The Roles of WWI and WWII in International Politics Essay -- History W Throughout the field of international politics, many things forward the change of thinking and many cause futile argument and heated debate amongst international relations theorists and politicians alike, but none do this more than the subject of war. War has long been on the minds of the greatest thinkers the world has known, from Aristotle’s â€Å"A Treatise on Government† (322BC) through, Machiavelli, Da Vinci to more recent thinkers and philosophers of our time. Theories have clashed violently over the subject and no other wars have had such a significant impact as World War I or World War II. They have become staple points for debate, and the basis’ of theories themselves, not just for war, but for the eventualities of other world-changing factors. The question of which war has had more impact on thinking about International Politics has puzzled intellectuals since the Second World War commenced. Not like many would think, at the end of World War II, simply the advent and prospect of another ‘Great War’’ immediately changed opinion. Realists sat smugly back as Liberal Internationalists ideals were thrown out. The questions began. How has the start of this war altered our previous ideals? How will it change world opinion? How on earth are we going to win another war? And the questions never stop, to this day, we evidently are still discussing the outcomes and impact of each World War, and of their collective impact. Unlike many of the great debates throughout International Politics, there is no ‘general consensus’ to subscribe to on this subject of thought. You may still freely choose World War II or shown here, World War I, and find plentiful evidence to shape and back up your theory, that â€Å"The Great War† had a greater impac... ...ations Theory. Routledge Goldmann K., 1994 Logic Of Internationalism - Coercion and accommodation. Routledge Gray C. S., 2007. WAR, PEACE AND INTERNATIONAL RELATIONS. An Introduction to Strategic History. Routledge Griffiths M. 1992. Realism, Idealism and International Politics - A reinterpretation. Routledge Morgenthau H., 1948. Politics Among Nations. New York, Knopf Nye S. J. Jr. and Keohane O. R., 1971. Transnational Relations and World Politics. Harvard University Press Rengger N. J., 2000. International Relations, Political Theory and the Problem of Order. Routledge Sheffield, G., 2001. Forgotten Victory: The First World War - Myths and Realities. Headline Review Wendt A., 1999. Social Theory of International Politics. Camebridge University Press Waltz K., 198.1 The Spread of Nuclear Weapons: More May Better. Adelphi Papers, Number 171

Nine Stages of Divine Vision :: essays research papers

Nine Stages of Divine Vision   Ã‚  Ã‚  Ã‚  Ã‚  Nine stages of life are formed by nine crises that shape our awareness and the way we envision and experience the divine in both our cultural and isolated lives. Out vision of the divine is determined by the unique forms and forces in each stage of our lives. The first stage is the unborn stage of the womb. The first part of the first stage is the unborn womb. Since the womb is almost perfect for our prenatal needs, there is an incomparable experience of Kinesthetic euphoria which is the ideal condition for the realization of bliss. The womb provides for the need before it even suffers the need. The bliss is the idea that self-sufficient awareness that precedes desire and satisfaction, and still haunts after birth has broken the primal serenity.   Ã‚  Ã‚  Ã‚  Ã‚  The second part of the first stage is the Lakshm and Vishnu within the comic serpent. The unborn bliss is the first taste of paradise, which we all seek to recover. Each succeeding stage builds upon this infinite awareness adding its own images and forms to its evolving biological, social and psychological experience. Buddha and Jesus both include this idea in their teachings.   Ã‚  Ã‚  Ã‚  Ã‚  The next stage is the baby stage of the divine mother. The first part of this stage is the Venus of Laussel. There are many images of her floating around that she is over 20,000 years old. She ruled over human awareness. Her predecessors thought it was simple: just as the human mother creates human life, so the Great Mother of the creation creates all life: plants and animals. By her breasts she nourishes her whole creation. She is the universe. The sun and moon are her eyes. The Milky Way are her breasts. And the earth is her body. Maybe she is still with us when we speak of Mother Nature. Mother Goddess is the first personification of the divine in human form.   Ã‚  Ã‚  Ã‚  Ã‚  The second part of the second stage is the Madonna of Mercy. This Divine Goddess can resolve our problems and be with us all the time. She can also satisfy our deepest needs and open us to the heavenly gate of eternal and immortal life.   Ã‚  Ã‚  Ã‚  Ã‚  The youth stage of the divine father is the next stage. He is the supreme deity of the Romans, named Jupiter. When man seizes the divine power for himself and expels the women from the dignity they hold for millennia as the divine mother.

Mary Breckinridge

Jennifer St. Pierre 7/10/2012 Mary Breckenridge NU 120 Michelle R. Edwards MSN, RN Breckenridge School of Nursing Mary Breckenridge was born in 1881 in Kentucky. She was born into an influential family, and for that she enjoyed a privileged childhood as well as getting an education in the U. S and Europe. Mary Breckenridge’s father was the U. S ambassador to Czar Nicholas II of Russia. By the time Mary Breckenridge was 26 years old she had become widowed, as well as losing both of her children at an early age. At this time Mary Breckenridge has decided to dedicate her life in improving the health of women and children. Gina Castlenovo, November 2003. ) Mary Breckinridge became a registered nurse in 1910 and worked at St. Luke’s Hospital in New York. During this time she was as well working in France during World War I, this is where Mary Breckinridge became exposed to new healthcare ideas. Mary Breckenridge stated â€Å"After I had met British nurse-midwives, first in France and then on my visits to London, it grew upon me that nurse-midwifery was the logical response to the needs of the young child in rural America†¦ My work would be for them†. Gina Castlenovo, November 2003. ) Proceeding after World War I Mary Breckenridge went to Columbia University and studied public health. She wanted to conquer the health issues in eastern Kentucky; this area had few roads and absolutely no physicians. Her theory was if she could be successful in such a run down, poor area she could be successful anywhere. Mary Breckenridge got around by traveling horseback and teaching families about their health as well as local lay midwives about birth practices.By doing this she had learned that women lacked prenatal care and gave birth to an average of nine children, this was done by mostly self taught midwives, and farmer’s wives. They relied on traditional beliefs and invasive procedures. (Gina Castlenovo, November 2003. ) Mary Breckinridge believed children’s healthcare should start in the prenatal period (birth-child’s first years) due to a high maternal mortality. When returning to London she became a certified nurse-midwife. She then went to Scotland to observe the work of a community midwifery system.This system served poor and rural areas. The structure was decentralized and was used as a model for the Frontier Nursing Services. Once arriving back in Kentucky in 1925, Mary Breckinridge began the work that would introduce a new type of rural health care in the United States. (Gina Castlenovo, November 2003. ) In 1925 The Frontier Nursing Service (FNS) was established, this was a private charitable organization. The entire serving area was about seven hundred square miles in southeastern Kentucky. Mary Breckinridge raised over six million dollars to support this organization.Many people believed this was due to her influential connection and speaking engagements. The staff was made up of nurse-midwives that w ere trained in England. The staff traveled by horseback and or by foot so that they could provide quality prenatal and childbirth care in the clients’ own home, they functioned as both midwives and family nurses. Clients were able to pay low fees in money and or goods. No one was turned away, and in doing so both maternal and infant mortality rates decreased significantly. (Gina Castlenovo, November 2003. )The Frontier Nursing Service (FNS) registered over sixty four thousand patients since 1925. The FNS as well delivered over seventeen thousand babies with only eleven deaths. One of the nurse-midwife began the first American school of midwifery in New York in 1932. The FNS founded its own school in Hyden Kentucky in 1939. Mary Breckinridge ran the Frontier Nursing Service until she passed away in 1965. (Gina Castlenovo, November 2003. ) The FNS still serves southeastern Kentucky, now with a hospital in Hyden, four rural health clinics, a home health agency, and the FNS Schoo l of Midwifery and family Nursing.Many people from all around the world come to study this particular model of rural and social service delivery. (Gina Castlenovo, November 2003. ) The American College of Nurse Midwives recognizes Breckinridge as â€Å"the first to bring nurse-midwifery to the Untied States† and the Frontier School of Nursing as â€Å"a leader in nurse-midwifery in the Untied States. In 1982 Mary Breckinridge was inducted into the American Nurses Association’s Hall as a tribute for her contributions to the nursing profession in women’s health, community and family nursing, as well as the rural health care delivery. Gina Castlenovo, November 2003. ) Mary Breckinridge had the right Idea about wanting to help the less fortune. In today’s society we have Medicaid. The Medicaid program was designed to provide health coverage for lower-income people, families, pregnant women, children, elderly and people with disabilities. (Medicaid) Reference s Gina Castlenovo, M. M. (November 2003. ). Mary Breckinridge http://www. truthaboutnursing. org/press/pioneers/breckinridge. html. Medicaid. (n. d. ). Medicaidhttp://www. healthcare. gov/using-insurance/low-cost-care/medicaid/. Washington, D. C. 20201.